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What Is Google URL Blacklist? (Remove Your Site From Blacklists in 3 Steps)

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Learn about URL blacklists on search engines.


URL blacklisting has become a common occurrence these days, and it’s important that a savvy business owner does everything they can to avoid it.

If your site ends up on a URL blacklist, then you could see pretty big negative effects on your website traffic, and overall website performance.

Luckily for you, we have put together this article to give you some information you need to prevent your website from finding its way onto a URL blacklist, and removing it if it unfortunately does.

What Is a URL Blacklist?

The URL blacklist is a collection of web addresses put together by search engines that they think are suspicious or dangerous.

A blacklisted website won’t appear on a search engine’s results page, in order to protect their users from any potential malware or unsafe plugins.

Here is what a blacklisted site looks like in your browser:

An example of what you'll see in your browser when visiting a blacklisted site

An example of what you’ll see in your browser when visiting a blacklisted site

Although most of the websites put on the blacklists are indeed dangerous, it’s quite common for completely innocent websites to find themselves blacklisted.

Sometimes they don’t even know it’s happened, and only realize when their earnings start to take a hit or traffic completely drops off.

In fact, Google blacklists around 10,000 websites a day, so it’s easy to see how some good websites are bound to slip through the cracks.

To prevent this from happening to you, you need to make sure that your website security is tight enough to satisfy the search engines’ strict rules and regulations.

How Does URL Blacklisting Happen?

A URL can get blacklisted for a variety of different reasons.

It could be down to something completely innocent, or it could be a result of cutting corners on your website setup, and flagging your site up on Google’s radars.

Below you’ll find the main things that search engines look out for when they’re deciding which websites to blacklist.

Having even one of these problems associated with your website will likely mean that it will never show up for most searchers, or at least drop in the rankings.



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