Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day.
Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself “Yup, I’m celebrating that”?
Some of these holidays might be simply too silly for your brand to engage with. But despite all of the oddities, social media managers are always eyeing trends and holidays that they can leverage for brand awareness.
While we certainly don’t suggest sharing content on social media and then tacking on a completely irrelevant hashtag on it, you should still take some time to recognize the brand opportunities that could come your way in the next year.
By ignoring all of the holiday opportunities you could be taking, you could be missing valuable opportunities to take advantage of trending topics with fun and relevant “holiday” content on social media.
From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.
To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can get automatic reminders.
Downloadable Holiday Calendar
To help you keep track of all the holidays, here’s a Social Media Holiday Google Calendar.
Aside from 2021 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.
Want to finish out your 2021 calendar with some upcoming holiday posts? Tap the “+” symbol in the lower righthand corner of the calendar below to add it to your own Google calendar.
Reminder, click the plus sign below to add it to your own Google Calendar list.
National & Global Holiday Calendar: 2021
The list isn’t exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms.
Editor’s Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was December 2021.