After suffering from a severe spinal cord injury, Billy Price made many adaptations in his life that helped him to regain his independence. But putting on his shoes continued to be a challenge. So he partnered with longtime friend, Darin Donaldson, to design a stylish adaptive shoe that would make it possible for him to put on shoes himself. They created their first shoe and Billy Footwear (billyfootwear.com) was born. Now sold online and through retailers globally, Billy Shoes provide a sense of independence for many who wear them. Tools like Google Ads help to connect them to customers looking for products like these.