The Ollie World (theollieworld.com) is a story of a foster mom, Hindi, who was fostering a baby named Ollie who wouldn’t sleep through the night. After trying everything to help Ollie sleep, Hindi created her own solution: a breathable, customisable swaddle. Hindi had a great brand story and product, but the challenge for Hindi and her team was that there were lots of products already out there, all competing for caregivers’ attention.
After making sure that her brand story and message were clear on her Shopify website, Hindi and her team then turned to Shopify’s Google channel to launch a Smart Shopping campaign which enabled them to reach the right audiences with her product. Using a Smart Shopping campaign, the team at The Ollie World have achieved a 28X return on ad spend, attracting over 4,000 new customers in six months.