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Magento vs. WooCommerce: The Best E-Commerce Platform in 2021



Magento vs. WooCommerce: The Best E-Commerce Platform in 2021

With that in mind, it’s time for the important question – should you use WooCommerce or Magento for your store?

As you can see, both WooCommerce and Magento are very flexible, in large part thanks to their open-source, extensible nature. Both give you lots of options and extensions to customize your store. When compared to a closed-source, hosted tool like Shopify, both WooCommerce and Magento are winners when it comes to customizability.

However, WooCommerce has a few key advantages that make it the better option for most people:

  • Ease of use – WooCommerce has a smaller learning curve than Magento and is generally just easier to use.
  • Affordability – while the core software is free in both cases, WooCommerce will be more affordable because all the other parts of creating a store are cheaper (plugins, themes, developers, etc.).
  • Support/developer availability – because WordPress and WooCommerce are more popular than Magento, it’s a lot easier to find help, either via community support or finding an expert developer.

The main advantages that Magento has are scalability and enterprise-level features. If you’re setting up a store for an enterprise, these should be major considerations and Magento should definitely be a strong contender.

But here’s the thing:

Most people getting into e-commerce aren’t setting up enterprise-level stores. If you’re an individual or small-to-medium-sized business, having a platform that’s easy to use, has lower costs, and has a large pool of affordable developers is better than having the ability to scale up to millions of orders (because most stores will never have millions of orders).

For example, instead of needing to hire a developer every time you want to do something (like you would have to do with Magento), WooCommerce lets you use non-technical tools like Elementor WooCommerce Builder to simplify your store’s design process and get access to profit-boosting marketing tools, like a Popup Builder.

Being able to use these non-technical tools lets you market and grow your store without the bottleneck of needing a developer for every change, which is the kind of agile workflow that can really help smaller stores.

For those reasons, we think WooCommerce is the best choice for most people.

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