Gone is the time when your audience had time and focus. Today, your audience is on-the-go and in a rush. Nobody has the time to pause on your 1000-word long advertisement, read it carefully, and try out your product. Trust us; nobody has even got the energy to read through the first two lines.
Why? Well, thanks to the constantly overflowing sources of information, i.e., the social media platforms, the average attention span of an individual happens to be no longer than 3 – 8 seconds. Since everyone deals with so much information within one day, their eyes