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How tails.com embraces automation to connect with new customers on Search

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How tails.com embraces automation to connect with new customers on Search



Based in the UK, tails.com provides individually tailored dog food for customers across Europe. As the company expands into new countries, reaching the right people with the right message is essential to its success.

To adapt to the nuances of each market, tails.com embraces an automation-first approach with its Search ads. Learn how broad match, Smart Bidding, and responsive search ads help the brand stay relevant and connect with new customers in Germany.

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