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Elementor Team Writes: How To Write an About Us Page That Defines Your Brand and Drives Leads



Elementor Team Writes: How To Write an About Us Page That Defines Your Brand and Drives Leads

Before you get to work on its design, you need to have a firm grasp of the information you’re going to include on your About Us page. Therefore, the first step is to gather together as many details about the business as possible, so that you can write about it authoritatively.

It doesn’t matter if you’re a designer creating a website for a client, or a business owner building one for yourself. Conducting thorough research will do wonders for your About page. In practice, this means being able to answer the following questions: 

  • What does the business do?
  • What is the business’ history?
  • Who are the key players and leaders in the company?
  • What are the business’ goals and mission?
  • Does the business have a core set of values?

If you’re building an About Us page for your own company, you should already be familiar with these details. Even so, sitting down and thinking carefully about what information you want to share usually yields insights about your business that you might not have considered before.

In addition to your brand story, it’s also a smart idea to write down the ‘dry details’, meaning company size, number of employees, date of establishment, location, etc. You might also include information about your employees to build out staff profiles. This precision and detail will help you later on when it comes to structuring your page.

You’ve already seen Sharon Bailey, but you don’t know much about her yet – and neither did we in the beginning. Therefore, the first item on our agenda was researching her character and life history. After all, she is the business in this case.

By asking the right questions, we uncovered her core set of values, the history of her company, its primary goal, and its mission. In essence, these are all the details that you need to start writing an About Us page.

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