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Develop your 2021 marketing strategy — looking back to plan ahead

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Develop your 2021 marketing strategy — looking back to plan ahead


Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

Assess your 2020 goals. Confirm your marketing and business objective alignment. Redefine your audience (or not). Find the best performing content. Repurpose and update existing content and campaigns. Determine what new channels



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