Keyword-rich anchor text has long been an SEO best practice. Why? Because it’s a way to signal to search engines about what type of page your...
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any...
Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations. Microsoft identifies four...
Google’s John Mueller answered a question about how long it takes for Google to process moving from non-www version of a site to a www version...
SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since...
Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. Variations in cases can make one URL...
Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. Googlebot doesn’t interact...
Adding breadcrumbs to your website helps Google better understand your content from a hierarchical perspective. It also aids users in understanding their current position on your...
Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The Information has the early details...
Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. This is...
