There is opportunity and urgency in this moment for businesses to ready themselves for whatever comes next. By digitally transforming,...
Join KR Liu, Head of Brand Accessibility at Google, and Andraéa LaVant, founder and president of LaVant Consulting, a disability-focused strategy and communications firm, to learn...
Rothy’s is a sustainable brand known for iconic shoes and accessories that are stylish, comfortable, and entirely washable. After experiencing success with Smart Shopping campaigns, they...
Join us as we announce a new suite of ads and commerce products. Google Marketing Live is our annual event showcasing the latest innovations to help...
Join us as we announce a new suite of ads and commerce products. Google Marketing Live is our annual event showcasing the latest innovations to help...
To help you control your advertising costs and get the most out of your Google Ads investment, you can set an average daily budget for each...
Some customer interactions are worth more to your business than others, so it’s important to guide your automated bidding strategies to reflect that. In this video,...
Value-based Smart Bidding strategies on Search allow you to optimize to the value of a conversion, so that you can drive more overall value for your...
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Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified...