Magnets, in marketing, are an effective technique for gaining a prospect’s contact information.
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve...
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed...
There are a few things in life that can earn you that “official” status.
I have some bad news — your email marketing contact database degrades over time.
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
Nowadays, video is an undeniably popular channel for marketing purposes.
When it comes to email marketing, there’s no denying how powerful this channel can be.