Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this...
Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. Here are the top takeaways and tips from these...
Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from...
AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. ...
January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent...
We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7. No matter where they are in the world,...
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![Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist] via @sejournal, @adexsaas](https://wpguynews.com/wp-content/uploads/2021/10/cdd-3107_1600x840-6164998580f4c-sej-80x80.png)
This post was sponsored by Adex. The opinions expressed in this article are the sponsor’s own. Did you know that bots can gulp a significant part...
Let’s talk about everyone’s favorite subject in digital marketing: oversight and ethics. Specifically, how the lack of one brought the other into question. In this piece,...
The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways. There are plenty of customizations...
Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if...
