Let’s talk about everyone’s favorite subject in digital marketing: oversight and ethics. Specifically, how the lack of one brought the...
The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways. There are plenty of customizations...
Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if...
As digital marketers, we spend a great deal of time focused on impressions, clicks, and conversion data. What campaign, ad, or landing page is converting today?...
It’s no secret the Google Ads platform has long dominated the digital advertising industry. Google Search is one of the best places for brands to get...
In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is...
Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and the way your campaigns are...
The pandemic accelerated ecommerce growth to Mach-10 speeds. As we finally emerge from a year like no other, we find ourselves in a new world where...
Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad...
As a demand generation marketer for most of my career, I get excited about the ROI that bottom-of-funnel tactics provide. Targeting the highest-of-purchase-intent keywords and audiences...
