Host Martin is joined by guest Michael King, founder and managing director of iPullRank, a technical and marketing SEO agency in New York. They discuss issues with documentation leading to developers not trusting SEOs, the importance of context in regards to automation, tools, rules, and more!
0:00 – Intro
1:00 – Checklists, beginner SEOs, and tools
5:13 – Why context matters for automation
7:17 – Do tools give outdated recommendations?
10:23 – Documentation drift and doing your own research
13:48 – Who is the documentation written for?
16:23 – We read documentation feedback, give us feedback!
18:31 – Why documentation causes misunderstanding
21:06 – Challenges with trust and supporting each other
28:09 – Knowing, not knowing, and doing researching
32:03 – Wrap up
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